An Introduction to Website Performance Monitoring and Assessment

Monitoring and Assessing Your Website

Most small business owners and independent professionals invest considerably in their websites. They pay good money for design and content, and in return, they expect the site to perform well.

But what does that mean? How do we measure website performance? And what are the benefits of website performance monitoring and assessment?

Some website owners track their statistics obsessively. They log in to their statistic tools several times a day to see how many visitors they’re getting. We’ve come to think of website performance purely in terms of traffic. How many hits? How many pageviews? Then we go out and try to increase these numbers, forgetting that a proper assessment is far more involved. Read more