Assess your website performance.
There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic but long gone are the days when the number of hits is the only piece of data we consider in assessing a website’s performance.
The number of visits is just one of the basic stats we examine for any website, but there other stats we can examine to better understand how our websites are performing. And once we understand how sites are performing, we can make improvements so they perform better. As a result, our businesses will grow. Read more
How often should you analyze your website performance reports?
Clients often ask me how often they should run website performance reports. The easy, canned answer is that you should run them once a month.
But for some websites, that’s too often and a waste of time. For others, it’s not often enough.
In actuality, the frequency of your reporting should depend on the size and scope of your website and business.
Let’s say your goal is to become a full-time author. You’ve written a business plan that starts with blogging actively for three years while you’re publishing your first two or three novels. You know your business will not generate significant revenue until you’ve published three or more novels. Because you have a day job and family responsibilities, you have very little time to spend on product development (writing). Should you cut into that time once a week–or even once a month–to run and analyze your reports? Read more
Tips for choosing the right website manager.
Many small business owners find website ownership to be frustrating, which is understandable. After all, not all entrepreneurs are IT professionals, website designers, or marketing experts.
These business owners encounter problems with web design projects and have to overcome challenges presented by technology, not to mention the increasingly murky waters of online marketing.
They just want their businesses to succeed, and they know that a website is mandatory. These business owners often ask: who is responsible for my website? Read more
Don’t be misled by your website performance reports.
Most small business owners invest a considerable amount of money in their websites. They pay for domain registration and hosting. They hire a website designer and a copywriter. They may even have a website manager on payroll. Some go even further, hiring graphic artists, social media consultants, and SEO specialists.
And after all that, a shocking number of small business owners don’t bother to check their website performance reports to make sure their investment is paying off. I’ve worked with clients who have installed a tracking system on their websites but never checked the reports; I’ve even had a few clients who never installed these systems. They have no way of knowing how their website is performing.
These small business owners may have paid thousands of dollars over time for their websites, but they have no idea whether their sites are getting any visitors, which means those dollars might be going to waste. Read more
Find out what a website manager can do for your small business.
Back in the 90s, forward-thinking businesses realized that the Internet provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their web projects were over and they went about their business.
But things have changed.
In today’s business world, a website is one of your most important marketing assets, a platform you can use to promote your business and its offerings.
The content on your site and your peripheral online marketing campaigns can strategically draw targeted traffic to your website, making a significant and measurable contribution to the success and growth of your business.
But in order for that to happen, someone has to oversee the site. That person is your website manager.
Today’s Small Business Website
The web has been growing exponentially. Ten years ago, it wasn’t difficult to set up a website and then make sure customers could find you online. But with today’s overpopulated Internet, it’s not so easy.
Websites are no longer the digital business cards or billboards they were fifteen years ago; they have become fully functional business outposts. They are still key components of any marketing campaign, but because the Internet itself is a virtual universe, small businesses need to treat their websites like storefronts in that universe. Now, instead of just using a website to market your business, you also have to market your website. Read more
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