9 Things to Avoid in Your Small Business Website Design

small business website design

Small business website design tips.

When you’re shopping around for a small business website design, do you know what to look for and what to avoid? Do you know which design elements will make your site more appealing and which elements will turn visitors away?

If you’ve spent much time surfing the web, you’ve probably noticed that some websites’ design elements are distracting, annoying, or just plain ugly. We’ve all bumped into a few websites that make us want to scream. Luckily, escape is just a click away.

But if you’re a small business owner, you definitely don’t want visitors clicking away from your website, especially if they’re seeking escape because the design is unappealing or irritating. Read more

Small Business Website Design Solutions: WordPress

small business website

Using WordPress for your small business website.

WordPress is quite possibly the best thing that has happened to websites since the Internet itself.

If you ask someone what WordPress is, there’s a good chance they’ll tell you it’s a blog platform, but it’s so much more than that.

Since it first hit the web in 2003 as a blog application, WordPress has evolved into a fully functioning content management system. It stores your content, keeps it organized, and makes your website easy to manage and navigate. Best of all, it’s free. Read more

How to Plan Your Small Business Website Design: Tips for Non-Designers

small business website design

Planning your small business website design.

In any small business website design project, the planning phase is the most critical. If you’re working with a website designer, it’s essential that you communicate your vision clearly so the designer can make your vision a reality. And the designer must communicate her vision too, providing clear examples, ideas, and images that will help you understand what the site will look like once it’s completed.

There are three basic components to any design: the design itself (look and feel of the site), content (text and images that will appear on the site), and functionality (how it works).

As you work with your designer, you need to keep all of these components in mind. Additionally, there will be a learning curve for both of you as your designer studies the nature of your business in order to reflect it accurately in your design and as you learn about the many options available to you in terms of how your business will be presented to an online audience.

Throughout the planning process, clear communication is key to building a good relationship with your designer and to your designer building a great site for you.

I thought I’d share some basic small business website design tips that will help you work with a designer to hammer out the details of your design plan. By working as a team with a shared goal and by focusing on communications and smart planning strategies, you and your website designer can build a stellar website together. Read more

7 Tips for an Effective Small Business Website Design

small business website design

Tips for your small business website design.

Your website is your number one marketing tool, and it is a premium opportunity to communicate all your small business offerings.

When visitors come to your website, they’ll sum it up in a flash based on what they see. Content is important, but aesthetics are a close second.

Whether you’re designing your own website or hiring someone to design one for you, you should have a solid idea of how you want to portray your business. If you have already started establishing your identity with a logo and a marketing plan, then you’ve got the foundation you need for your small business website design.

However, there are still many considerations to keep in mind, and throughout the process of designing a new website (or redesigning an existing one), you will need to make choices about how your site will look and feel so that it represents your business accurately.

Here are seven small business website design tips that cover the core components every website needs in order to succeed. These tips will help you make smart design choices so that your site captures visitors’ attention while maintaining the integrity of your company’s identity. Read more

5 Steps to a Successful Small Business Website Design

small business website design

Steps to success: small business website design.

Every small business needs a website, but how does a small business owner, who is not a website designer, go about planning a website or hiring a professional designer?

As you travel around the web, you’ll see that not all websites are created equally. Some are stunning in their aesthetic appeal. Others are impressive in the quality of their content. Many miss the mark because of stale, poorly planned designs or weak, ineffective content.

Many small business owners run out and get a website without any foresight or planning. I get requests for quotes almost every day from business owners who know they need a website but haven’t given it much thought.

Your small business website design will be instrumental in marketing your business. It’s not something you need to spend years on, but it’s also not something you just toss together like a salad. With careful, strategic planning, your small business website will come together nicely and then do an excellent job bringing customers to your business. Read more

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