The third step in web content development is the build.
Creating web content for online display and distribution is essential in today’s marketplace.
More and more consumers are using the web to find and patronize businesses, and if your content is stale (or nonexistent), your business could be in big trouble.
Today’s post is part of a series on web content development. We’re looking at five basic steps in the process of developing web content for small business owners, independent professionals, and entrepreneurs.
We’ve already explored brainstorming and planning your web content. Today, we’re digging into the building phase. If you’ve done your due diligence and completed the brainstorming and (especially) the planning phases of your web content development, the building phase will be smooth and easy, because you already know what needs to be done. Read more
Launching web content.
Building your website and developing your web content requires a series of steps: You start with a concept and then you establish a plan. You build the site and create the content. Finally, you launch.
Launches can be elaborate. You’ve probably seen a store throw a grand opening surrounded by a bunch of a hullabaloo. This is typical of a launch that involves a big release: a new business, a fresh product line, or a radical makeover in brand, products, or services.
But most launches are quiet. If the content you created was an article or a series of social media updates, you won’t launch the content so much as you will publish it.
But whether you’re launching something exciting and new with a bunch of fanfare or publishing a smaller piece of web content designed to promote or support your business, there is no guarantee that anybody’s going to visit or view it, which is a why a launch or a publication must be coupled with an effective marketing plan.
You’ve built it; now you have to tell people about it. Read more
Do you have a web content development plan?
We’ve already talked about how to lay the groundwork for your web content development by brainstorming. You jotted down your ideas, conducted research, and expanded on those ideas. You looked at the competition and learned what your industry is doing in the online marketplace. You took notes and made lists. You asked questions and came up with answers.
You went in empty handed and came out with a better understanding of what your online presence should look like.
Now that you’re done brainstorming, you should have plenty of ideas for your web content development plan. Maybe you’ve got it scrawled on a bunch scrap paper. Perhaps you used an orderly mind mapping technique or created a PowerPoint presentation.
Take a look at your notes. Those are the seeds you’ve gathered. Now you need to plant those seeds and make them grow. You have to water and fertilize them, and make sure those seedlings get plenty of sunshine. To do this, you’re going to need a plan: a web content development plan. Read more
Step one in web content development: brainstorming.
Have you ever heard of the five Ps?
Proper planning prevents poor performance.
This saying is simple and easy to remember, and it conveys an important message: the best results come from a well-laid plan. That’s what smart web content development is all about — proper planning.
If done right, a good content development plan will ensure a stellar performance, one in which your website plays the starring role. This all starts with a blueprint, a map you follow to take your website from concept to completion. Read more
An introduction to web content development.
Web content development is the process of generating material that supports and promotes your online presence.
Throughout the course of developing your web content, you will brainstorm, plan, research, organize, and create content for online publication. And then you’ll publish it.
For a small business owner, this content should be designed with one purpose in mind: to advance the goals of your business.
It usually starts with your website, but web content can include any online content that represents you or your business. It consists of text, images, audio, and video that are accessible on the Internet. Read more
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