How the website copywriting process works
I’ve already touched on the basics of website copywriting. Now I’d like to present a more elaborate explanation of exactly what website copywriting entails.
Why should I do such a thing?
For starters, I think it’s only fair that my clients understand what I do for them, what they’re paying me for, and how I handle their projects.
Also, I’m discomforted by the idea that some small businesses are paying for website copy that’s thrown together in a matter of minutes. That gives me the shudders. If you hire someone to write your copy and pay a fair rate, you deserve quality service. You deserve someone who will put time, effort, and energy into your project. Read more
Get custom website copywriting.
A few months ago I launched a quest to find a new dentist, and it was not an easy task. My last dentist, while trying to poke around inside my mouth, informed his assistant that I was a hypersensitive patient (and sent her off to fetch the nitrous oxide). I’m sure that had something to do with the fact that I was maniacally clutching the armrest while burrowing my head into the dental chair. Oh yeah, and my mouth kept closing all by itself every time he lunged at me with a sharp instrument.
A few dental procedures gone wrong had made me wary, if not downright fearful, of dentists. So I need a professional who is compassionate toward patients with dental phobias and anxieties. I’m looking for a dentist with an extra-special skill set.
Since I’m one of those technology-savvy generation Xers and because I am also an Internet professional, I launched my search online. Google gave me plenty of options, and I got busy perusing the many dentists within a fifteen-mile radius. Within minutes I had about a dozen potential dentistry websites opened, and I got busy reading through them to see which one would tell me what I wanted to hear: We are sympathetic to your fear of dentists. We won’t hurt you. Read more
What goes into effective website copywriting?
Recently, I was discussing website copywriting with a colleague. When I mentioned that I usually spend about three hours writing a home page, he seemed stunned. He told me that it usually takes him about half an hour to write a home page. On a good day, twenty minutes.
Interestingly, our rates were pretty much the same.
The whole conversation got me thinking: Do you really want your entire business represented by something that took all of twenty minutes to write? That’s not a whole lot of time to invest in a home page, which is basically your core marketing tool.
My colleague wanted to know how I could possibly spend three hours or more writing a single page of website copy. So I told him, and now I’m going to tell you. Read more
Who’s writing your home page?
You can write your own home page. After all, how hard could it be?
You can also hire a website copywriter like me to write it for you. Either way, you should know exactly what goes into crafting a home page that is purposeful and effective.
Think for a moment about the role your website plays in contributing to the success of your business. Think about how your site works toward helping you achieve your goals. Your home page is your store front, your magazine cover, business card, brochure, and television commercial all rolled into one. It is your number one marketing tool, and it has an enormous job to do. Read more
Effective website copywriting converts visitors into customers.
What happens when visitors arrive on your website? Do they find the products and services they’re looking for? Are they compelled to buy? Or do they scan your copy and then click off in search of someone else to do business with?
Professional website copywriting intrigues visitors and converts them into paying customers.
If the writing on your website is sloppy or unclear, you won’t be able to convey your message, and your potential customers will become somebody else’s paying customers.
Making a Good Impression
Website visitors want information and they want it fast. The text on your site has to describe your offer, explain how it benefits people, establish why you’re the best provider, and persuade visitors to take action: order products, purchase services, fill out a form, or subscribe to your newsletter. Read more
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