Why mailing lists matter.
We recently asked (and answered) the question, what is a mailing list?
Put simply, it’s a list of mail contacts.
Traditionally, the list was comprised of physical mailing addresses, but these days, most mailing lists are filled with email addresses.
Mailing lists allow businesses to reach out to people who have opted in to receive communications from them.
Let’s find out why mailing lists are so important to small businesses. Read More >>
Website management in the spotlight.
Regular, ongoing website maintenance is essential to the health and success of any business website.
Web software needs to be updated to ensure functionality and to prevent security breaches. Regular backups are essential to prevent total loss of your website in case something goes wrong. And in order to ensure that a website is contributing to the success of the business it represents, regular performance reporting is critical.
Beyond that, a successful website is regularly updated with new content, and ongoing marketing strategies are employed to draw traffic to your website, bringing new customers to your business and retaining the customers you already have.
Our Website Management Services
Here at Scribizzy, we specialize in building and managing WordPress websites. Here are some benefits of hiring us to manage your website:
- We don’t need to learn on the job. Focus on your business while we handle your website.
- We’ll make sure your website software is always up to date. We’ll run regular backups and provide you with monthly (or weekly) performance reports, so you always know how your website is contributing to your business.
- We will develop, build, and manage strategic online marketing campaigns ranging from mailing lists to social media networking to ensure that your business is reaching its existing and potential customers.
We’re a results-based service provider, which means we strive to provide demonstrably beneficial website services to you and your business.
Your website is vital to your business. Let a professional website manager ensure that your website is working to strengthen and grow your business success. Visit our website management services page to learn more.
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What’s the purpose of your online marketing strategies?
What’s the difference between traditional and online marketing strategies?
Simple. Online marketing strategies are executed entirely on the web.
Of course, that’s assuming it’s happening at all.
Plenty of business owners and website managers are wandering around, handing out blank business cards. They are failing miserably at marketing their products and services online, even if they’ve established some kind of online presence. Read More >>
Assess your website performance.
There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic but long gone are the days when the number of hits is the only piece of data we consider in assessing a website’s performance.
The number of visits is just one of the basic stats we examine for any website, but there other stats we can examine to better understand how our websites are performing. And once we understand how sites are performing, we can make improvements so they perform better. As a result, our businesses will grow. Read More >>
The third step in web content development is the build.
Creating web content for online display and distribution is essential in today’s marketplace.
More and more consumers are using the web to find and patronize businesses, and if your content is stale (or nonexistent), your business could be in big trouble.
Today’s post is part of a series on web content development. We’re looking at five basic steps in the process of developing web content for small business owners, independent professionals, and entrepreneurs.
We’ve already explored brainstorming and planning your web content. Today, we’re digging into the building phase. If you’ve done your due diligence and completed the brainstorming and (especially) the planning phases of your web content development, the building phase will be smooth and easy, because you already know what needs to be done. Read More >>
Are you blogging with purpose?
Does your website have a clearly defined purpose? And if so, does your blog support that purpose unequivocally?
Most websites exist to serve as online headquarters and marketing outposts for the businesses they represent. Everything about a website, from its design to its blog, should be structured to fulfill the business’s primary objective, which is usually to generate profit.
A blog is one component of a website, yet it is an area that often drifts from a website’s core purpose. I’ve seen business bloggers posting personal stories and photos, engaging in political or religious diatribes, and sharing other content that simply has nothing to do with their main objectives.
There are exceptions to every rule, so certainly there are cases where publishing seemingly unrelated content makes sense. Public figures, such as artists and entertainers, often share personal stories. Some businesses make a conscious decision to support or oppose political positions. But these actions are almost always carefully designed to build their brands.
The vast majority of websites are better served by maintaining blogs that are focused on the goals of the website and business. Read More >>
Small business website design tips.
When you’re shopping around for a small business website design, do you know what to look for and what to avoid? Do you know which design elements will make your site more appealing and which elements will turn visitors away?
If you’ve spent much time surfing the web, you’ve probably noticed that some websites’ design elements are distracting, annoying, or just plain ugly. We’ve all bumped into a few websites that make us want to scream. Luckily, escape is just a click away.
But if you’re a small business owner, you definitely don’t want visitors clicking away from your website, especially if they’re seeking escape because the design is unappealing or irritating. Read More >>
Google Plus for small businesses.
Every time a new social media network hits the scene, small businesses sign up and do their best to leverage it as a new and innovative marketing platform. Google Plus has been around for a few years now, and it’s no exception. Businesses small and large have established presences there, and some have found it to be a useful way to connect with audiences.
Many marketing gurus will insist that every small business must join every social media network available. It’s essential, they’ll say, and that’s almost never true. Whether or not Google Plus (or any other social media network) is an appropriate marketing tool for your business depends on the nature of your business and the demographics of your customers.
Google Plus is particularly interesting. The number one reason cited for every business using Google Plus is that it has the potential to improve your site’s performance on Google’s powerhouse search engine. I don’t think we can know for sure whether a Google Plus presence boosts a business’s search page ranking, since Google’s algorithms are highly secretive, but I do think it’s likely. However, that doesn’t mean your small business absolutely must establish a presence there. If you cater to a small clientele and don’t require a lot of traffic to your website, or if you don’t want or need search engine traffic, then you probably don’t need a Google Plus presence.
But let’s dig deeper. What is Google Plus and how does it work? Read More >>
Using WordPress for your small business website.
WordPress is quite possibly the best thing that has happened to websites since the Internet itself.
If you ask someone what WordPress is, there’s a good chance they’ll tell you it’s a blog platform, but it’s so much more than that.
Since it first hit the web in 2003 as a blog application, WordPress has evolved into a fully functioning content management system. It stores your content, keeps it organized, and makes your website easy to manage and navigate. Best of all, it’s free. Read More >>
SEO copywriting is harder than it looks.
When I first started working as a website copywriter, I knew relatively little about search engine optimization (SEO). I understood that keywords could open the door to search engine traffic, but I didn’t realize just how much effort was involved in successfully finding and implementing those keywords using SEO.
In hindsight, I entered the SEO copywriting niche almost by accident. Back then, I provided general copywriting services for online and for print. As I settled into my newfound profession and increasingly focused on web content writing, I noticed that I was receiving more and more requests for “keyword articles.”
The premise was simple: Write an article (or ten) and use a particular keyword or keyword phrase a predetermined number of times. Some clients wanted the keyword to appear five times in an article. Others specified that the keyword must appear in bold, headings, italics, or near the beginning of a paragraph. Often, the keyword also had to be included in the title. Read More >>