The Benefits of Having a Mailing List

benefits of mailing lists

Why mailing lists matter.

We recently asked (and answered) the question, what is a mailing list?

Put simply, it’s a list of mail contacts.

Traditionally, the list was comprised of physical mailing addresses, but these days, most mailing lists are filled with email addresses.

Mailing lists allow businesses to reach out to people who have opted in to receive communications from them.

Let’s find out why mailing lists are so important to small businesses. Read more

Service Spotlight: Website Management

website management

Website management in the spotlight.

Regular, ongoing website maintenance is essential to the health and success of any business website.

Web software needs to be updated to ensure functionality and to prevent security breaches. Regular backups are essential to prevent total loss of your website in case something goes wrong. And in order to ensure that a website is contributing to the success of the business it represents, regular performance reporting is critical.

Beyond that, a successful website is regularly updated with new content, and ongoing marketing strategies are employed to draw traffic to your website, bringing new customers to your business and retaining the customers you already have.

Our Website Management Services

Here at Scribizzy, we specialize in building and managing WordPress websites. Here are some benefits of hiring us to manage your website:

  • We don’t need to learn on the job. Focus on your business while we handle your website.
  • We’ll make sure your website software is always up to date. We’ll run regular backups and provide you with monthly (or weekly) performance reports, so you always know how your website is contributing to your business.
  • We will develop, build, and manage strategic online marketing campaigns ranging from mailing lists to social media networking to ensure that your business is reaching its existing and potential customers.

We’re a results-based service provider, which means we strive to provide demonstrably beneficial website services to you and your business.

Your website is vital to your business. Let a professional website manager ensure that your website is working to strengthen and grow your business success. Visit our website management services page to learn more.

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The Purpose of Online Marketing Strategies

online marketing

What’s the purpose of your online marketing strategies?

What’s the difference between traditional and online marketing strategies?

Simple. Online marketing strategies are executed entirely on the web.

Of course, that’s assuming it’s happening at all.

Plenty of business owners and website managers are wandering around, handing out blank business cards. They are failing miserably at marketing their products and services online, even if they’ve established some kind of online presence. Read more

How to Assess Your Website’s Performance: The Basics

Assess website performance

Assess your website performance.

There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic but long gone are the days when the number of hits is the only piece of data we consider in assessing a website’s performance.

The number of visits is just one of the basic stats we examine for any website, but there other stats we can examine to better understand how our websites are performing. And once we understand how sites are performing, we can make improvements so they perform better. As a result, our businesses will grow. Read more

Web Content Development Step Three: Build

web content development building

The third step in web content development is the build.

Creating web content for online display and distribution is essential in today’s marketplace.

More and more consumers are using the web to find and patronize businesses, and if your content is stale (or nonexistent), your business could be in big trouble.

Today’s post is part of a series on web content development. We’re looking at five basic steps in the process of developing web content for small business owners, independent professionals, and entrepreneurs.

We’ve already explored brainstorming and planning your web content. Today, we’re digging into the building phase. If you’ve done your due diligence and completed the brainstorming and (especially) the planning phases of your web content development, the building phase will be smooth and easy, because you already know what needs to be done. Read more

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